Red is the colour most men talk themselves out of and we understand why. It feels like a commitment. It draws attention. It sits in the wardrobe looking at you like a dare. But a red jumper worn well is one of the most satisfying things in a wardrobe, and the men who own a good one reach for it constantly. The trick is in the shade and the weight. A washed out red looks cheap. Too bright and it wears you rather than the other way around. The sweet spot is somewhere in the deeper, richer end of the range, in a yarn that behaves properly and holds its shape after the third wash. We have been looking specifically for reds that work over a white shirt, under a coat, and on their own with dark trousers. These are not statement pieces for special occasions. They are jumpers you will actually wear, which is the only thing that matters.