Casual is the hardest register to get right and most men know it. Smart is easy because the rules are clear. Casual has no rules, which is exactly where it goes wrong. A jumper that looks like an afterthought, a colour that says nothing, a fit that belongs on a sofa and nowhere else. We’ve been thinking carefully about what casual actually means when you want to look like you made a decision rather than just got dressed. These jumpers work. They have the kind of fit that sits well over a collar or on its own, colours that work with dark denim and with more considered trousers, and yarns that age well rather than bobbling after three wears. Some are relaxed in silhouette, some are trimmer. All of them read as intentional rather than incidental. Casual done right is not about trying less. It is about knowing what you are doing well enough that it looks effortless.