The logo trainer has a credibility problem and it has earned it. Years of oversized branding slapped on cheap materials by labels who knew buyers were paying for recognition rather than anything worth recognising. But dismiss the category entirely and you miss some of the best footwear in menswear right now. The difference is in what the logo is actually doing. When it sits on a trainer with real construction behind it, quality leather, a sole with some thought in it, proportions that work with how men actually dress, it stops being a billboard and starts being a signature. We have been looking specifically at options where the branding feels like a detail rather than the whole point. Pieces that work with tailoring as well as with a pair of well cut jeans. These are not trainers you apologise for when someone looks down. They are the ones that make the rest of the outfit make sense.