Most men own a baseball cap. Far fewer own one that actually works with how they dress. The gap between the two is almost always down to construction and proportion rather than logo or colourway. A poorly structured cap with a stiff brim and a high crown looks like an afterthought. A well made cotton cap with the right profile and a broken in finish looks like it belongs.

We’ve been particularly focused on caps that sit at the better end of cotton quality. Six panel unstructured fits that hold their shape without looking rigid. Washed twills that have texture and depth rather than that flat plasticky finish you see everywhere.

The other thing that matters more than people admit is brim length. Too long and it tips the whole thing into sportswear. Slightly shorter and it reads as considered rather than accidental.

These are caps you reach for on a Saturday morning and don’t second guess. That is exactly the standard we were looking for.